Matt Plapp is an AVID Marketer, CrossFitter, Author, Speaker, Consultant & Business Coach. He's owned his marketing firm since 2008 and since then he has helped hundreds of companies market with a purpose, that purpose is ROI! Since 2016 they've changed their focus to restaurants and today they help restaurants all over the world with their ROI Engine marketing platform. Matt's two books in the restaurant marketing field are, “Don't 86 Your Restaurant Sales” & “Sell More Slices” and his third book comes out next week, titled “Restaurant Marketing That Works.” Today we're here to talk about using marking to build a customer database.
Check out Matt's previous workshop 811: Leveraging Your Marketing To Build A Database Of Customers
Episode 799: WORKSHOP-5 Ways To Turn Instagram Followers Into Orders with Rory Balkin and Rev Ciancio was mentioned!
Episode 820: Business Planning Workshop with Stephani Robson was also mentioned!
Show notes…
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Favorite success quote or mantra:
- “The hardest part about writing your own story is knowing that you're worth the ink.”
Today's sponsor:
Restaurant365 is a cloud-based, all-in-one, restaurant-specific accounting and back-office platform that seamlessly integrates with POS systems, payroll providers, food and beverage vendors. It generates accurate real-time reporting and analysis in user-friendly dashboards, facilitating immediate, data-driven decision making. Restaurant365 eliminates manual, error-prone processes and is designed to help restaurant businesses grow with functionality that helps optimize labor costs, reduce food costs and increase revenue.
Ecolab: Streamline your clean with Ecolab’s new EPA-registered 2-in-1 solution, Sink & Surface Cleaner Sanitizer. It will help reduce risk, simplify your procedures and help ensure compliance. This solution cleans and sanitizes hard non-porous surfaces with a single product, eliminates the rinse step and equips your staff to clean more efficiently. Clean simplified, confidence delivered.
BentoBox empowers restaurants to own their presence, profits and relationships. The hospitality platform disrupts third-party services that come between the restaurant and the guest. BentoBox puts the restaurant first and offers tools that drive high-margin revenue directly through the restaurant’s website. BentoBox is trusted and loved by over 5,000 restaurants worldwide including Union Square Hospitality Group, Eleven Madison Park, Gramercy Tavern, Lilia and more.
Contact info:
Email: matt@mattplapp.com
Thanks for listening!
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Huge thanks to Matt Plapp for joining me for another awesome episode. Until next time!
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